As the Nuggets and Avalanche gear up for their playoff runs, a team at Ball Arena in Denver is working diligently behind the scenes to ensure fans have an unforgettable experience. Led by Ryan Gonzales, the broadcast services executive producer for Kroenke Sports and Entertainment, the control room team is responsible for creating and delivering engaging content on the arena’s 28 video boards.
Collaborating with various departments, the team ensures that the atmosphere in the arena is electric and fans are fully engaged. This includes updating content for the playoffs and improvising based on game events like goals being scored. With over 28,000 files to sift through, video editors work tirelessly to produce the right emotional impact through videos shown on the screens.
Gary Scarselli, the executive director of video services, emphasized the importance of storytelling and enhancing the fan experience through video content. Despite the immense volume of content to go through for two playoff-bound teams, the team’s commitment to teamwork ensures that they deliver high-quality, impactful content each game day.
The coordination and collaboration among the team members are key to making the game day experience at Ball Arena a memorable one for fans. Everyone plays a crucial role in keeping the energy up in the room and contributing to the overall success of the event. As the team continues to work together seamlessly, they are excited to be a part of the process that brings the games to life for fans.
