The 2025 Super Bowl had millions of Americans tuning in, with some more interested in the commercials than the game itself. Ad Age editor-in-chief Jeanine Poggi analyzed some of the best commercials and trends from the event.
One standout commercial was from Budweiser, featuring horses playing football. The ad was heartwarming and reminded viewers of the brand’s iconic Clydesdales. Another notable ad came from Coca-Cola, with an animated spot that emphasized unity and diversity. This commercial stood out for its message of coming together and celebrating differences.
Other popular commercials included Doritos, with a spot featuring a dance-off between celebrities, and Jeep, which had a nostalgic ad starring Bruce Springsteen. Both ads resonated with audiences for their entertainment value and star power.
In terms of trends, Poggi noted a shift towards more humorous and lighthearted commercials compared to previous years. Brands seemed to focus on providing entertainment and levity during a challenging time for many viewers.
Overall, the Super Bowl commercials of 2025 showcased a mix of humor, nostalgia, and heartwarming messages. The ads were well-received by audiences and provided a welcome escape during the big game.
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