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The content discusses the growing popularity of plant-based meat alternatives and the impact they are having on the food industry. With a focus on companies like Beyond Meat and Impossible Foods, the article explores how these companies are disrupting the traditional meat market and appealing to consumers looking for more sustainable and ethical options.

The article highlights the environmental benefits of plant-based meats, such as reduced greenhouse gas emissions and land use, as well as the health benefits, like lower cholesterol and saturated fat content. It also discusses the challenges that plant-based meat companies face, including convincing consumers to try their products and addressing concerns about taste and texture.

Despite these challenges, the article notes that plant-based meat sales are expected to continue growing in the coming years, driven by increasing consumer awareness and interest in sustainability. This trend is also being fueled by partnerships with major fast-food chains and grocery stores, which are offering plant-based meat options on their menus and shelves.

Overall, the content emphasizes the potential of plant-based meats to revolutionize the food industry and make a significant impact on both the environment and public health. It calls on consumers to consider incorporating more plant-based options into their diets and encourages companies to continue innovating and improving their products to meet the growing demand for sustainable and ethical food choices.

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www.usatoday.com

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